Sound & Identity: How Acoustics Shape Brand Perception
Sound & Identity: How Acoustics Shape Brand Perception Picture this: you walk into a luxury boutique and immediately feel calm. The hum is low, music is soft, conversations are hushed. Now imagine a bustling coffee shop – bright, energetic, lively. These...
Up Your Game: How Rubik Transforms Gymnasiums with Sound, Style, and Strength
Up Your Game: How Rubik Transforms Gymnasiums with Sound, Style, and Strength Walk into any gymnasium during peak hours, whether it’s game night, a pep rally, or practice, and you’ll be met with the full force of sound: bouncing balls, shouting athletes, cheering...
Why Gen Z Will Demand Better Acoustic Environments at Work and Play
Why Gen Z Will Demand Better Acoustic Environments at Work and Play There’s a new generation stepping into the workforce and they’re not quietly slipping in. Gen Z is making noise, and ironically, they want less of it. Born between the mid-90s and early 2010s, Gen Z...
How Streaming Culture is Changing Sound Expectations in Public Spaces
How Streaming Culture is Changing Sound Expectations in Public Spaces Audio consumption is no longer solely a private experience but rather has become an ever-present part of our daily public lives; likewise, earbuds have become an essential companion as much as our...